Robert Wrobel

St. Louis, MO | (314) 825-6315 | rjwrobel86@gmail.com

PROFESSIONAL SUMMARY

Marketing and IT professional with hands-on experience in management, strategy, measurement, reporting, SEO, automation, and data-driven decision-making. Manages IT decision-making and operations, including vendor evaluation, systems integration, process improvement, and data governance. Uses applied analytics to deliver actionable insights and decision-ready strategy. Adjunct professor with 7+ years teaching graduate and undergraduate statistics, quantitative methods, and economics.

EXPERIENCE

Director of Marketing & Information Technology | Jack Schmitt Dealer Group (2021–Present)

· Leads digital marketing strategy, analytics, and performance reporting across paid, organic, and owned marketing with oversight of selected traditional media.

· Builds and maintains reporting infrastructure and measurement pipelines integrating marketing, web, and CRM data.

· Applies quantitative methods to improve targeting, spend efficiency, forecasting, and strategic decision-making.

· Leads SEO and search visibility initiatives supporting organic traffic growth, content strategy, and competitive analysis.

· Oversight of marketing technology including tracking, integrations, reporting infrastructure, and data quality.

· Administers CRM operations including process oversight, reporting, user support, and lead workflow coordination.

· Supervises BDC employees and manages lead process visibility with sales leadership to improve conversion outcomes.

Adjunct Professor of Economics & Statistics | Webster University (2017–Present)

· Teaches applied business statistics, quantitative methods, and managerial economics focused on real-world decision-making.

· Designs instruction in statistical reasoning, hypothesis testing, regression, forecasting, predictive modeling, and machine learning.

· Teaches applied business statistics using Python and R with modern tools for data wrangling, modeling, and visualization.

· Develops hands-on assignments and projects using realistic business datasets.

· Adapts quantitative instruction for students with varied technical backgrounds while maintaining rigor.

Adjunct Assistant Professor of Economics | Maryville University (2023–2024)

· Taught undergraduate economics emphasizing applied economic reasoning and business relevance.

Business Development Manager | Jack Schmitt Chevrolet (2017–2021)

· Managed BDC operations, lead processes, and performance reporting with sales and marketing leadership.

· Used CRM and funnel metrics to improve response, appointment, and conversion outcomes.

Business Development / Sales Representative | Laura Buick GMC (2012–2017)

Hub Supervisor | United Parcel Service (UPS) (2007–2012)

COURSES TAUGHT

· Quantitative Methods for MBAs (Graduate)

· Applied Business Statistics (Graduate)

· Managerial Economics (Graduate)

· Current Economic Analysis (Graduate)

· Introduction to Statistics (Undergraduate)

· Principles of Microeconomics (Undergraduate)

· Introduction to Economics (Undergraduate)

EDUCATION

University of Missouri, St. Louis — PhD, Public Policy and Political Economy (ABD / In Progress)

MA, Political Science (Public Policy)

BS, Economics, Summa Cum Laude

BA, Philosophy, Summa Cum Laude

METHODS & TECHNOLOGY

Methods: hypothesis testing, regression, forecasting, predictive modeling and machine learning, clustering/segmentation, optimization, causal inference, survival analysis, A/B testing, data visualization

BI & Reporting: Excel, Tableau, Power BI, Looker Studio

Analytics, Advertising & Search Platforms: GA4 / Google Analytics, Google Tag Manager, Google Search Console, Google Ads, Meta Ads Manager, Microsoft Ads, Ahrefs, SEMrush

CRM & Business Systems: HubSpot, VinSolutions

Statistical Programming: Python, R, Stata

Libraries: pandas, numpy, scikit-learn, statsmodels, scipy, matplotlib, lifelines; tidyverse, ggplot2, fixest, survival

Web, Cloud, Integration & Automation: HTML, CSS, JavaScript, Bootstrap; Google Cloud, AWS, GoDaddy; API integration and workflow automation using OpenAI API, Google Cloud APIs, and Zapier

CERTIFICATIONS

· Google Analytics Certification (2021)

· Google Ads Search & Display Certification (2022)